Category: Branding

2020 Communications Trends: Getting Personal

  As message clutter continues to clog digital channels, leaders and their executive teams need to adopt a “get personal” strategy to get their messages to their intended audiences. Incorporating microtargeting campaigns into your communications plan for 2020 will enable you to personalize messages for a specific segment of...

A Role for Marketers, Communicators, and Students in Student Success

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference....

Communications Now Can Ignite Long-Term Strategy

As the student recruitment season begins (again), think about how your communications to prospects can ignite the start of your long-term strategy to keep them engaged and informed. Think about it this way: When these students are in your recruitment funnel, you're tracking them closely, sending them targeted communications,...