A Role for Marketers, Communicators, and Students in Student Success

A Role for Marketers, Communicators, and Students in Student Sucess

Posted on Posted in Academic Innovation, Alumni, Branding, Capital Campaigns, Community Colleges, Engagement, Fundraising, Institutional Transformation, Marketing, Mission

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference. While each focused on a different […]

Communications Now Can Ignite Long-Term Strategy

Posted on Leave a commentPosted in Branding, Marketing, Messaging

As the student recruitment season begins (again), think about how your communications to prospects can ignite the start of your long-term strategy to keep them engaged and informed. Think about it this way: When these students are in your recruitment funnel, you’re tracking them closely, sending them targeted communications, engaging them in social media, inviting […]