2020 Communications Trends: Getting Personal

Posted Posted in Branding, Community Colleges, Engagement, Internal communications, Marketing, Messaging, Mission, Nonprofits, Shared Goals

  As message clutter continues to clog digital channels, leaders and their executive teams need to adopt a “get personal” strategy to get their messages to their intended audiences. Incorporating microtargeting campaigns into your communications plan for 2020 will enable you to personalize messages for a specific segment of your audience. Here are three ways […]

A Role for Marketers, Communicators, and Students in Student Success

A Role for Marketers, Communicators, and Students in Student Sucess

Posted Posted in Academic Innovation, Alumni, Branding, Capital Campaigns, Community Colleges, Engagement, Fundraising, Institutional Transformation, Marketing, Mission

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference. While each focused on a different […]

Communications Now Can Ignite Long-Term Strategy

Posted Leave a commentPosted in Branding, Marketing, Messaging

As the student recruitment season begins (again), think about how your communications to prospects can ignite the start of your long-term strategy to keep them engaged and informed. Think about it this way: When these students are in your recruitment funnel, you’re tracking them closely, sending them targeted communications, engaging them in social media, inviting […]