A Role for Marketers, Communicators, and Students in Student Success

A Role for Marketers, Communicators, and Students in Student Sucess

Posted on Posted in Academic Innovation, Alumni, Branding, Capital Campaigns, Community Colleges, Engagement, Fundraising, Institutional Transformation, Marketing, Mission

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference. While each focused on a different […]

Paint a “Big Picture” of Your Vision

Posted on Posted in Capital Campaigns, Community Colleges, Fundraising, Messaging, Nonprofits

Do you see yourself in this picture? You’re planning your capital campaign—drafting members for your team, setting goals and project costs, establishing timelines and budgets, conducting a feasibility study, drafting a test case for support. You’re assembling all the pieces you need for your next campaign…or at least you think you have all the pieces. […]