Use the Year-End to Motivate Donors in the New Year

Posted on Posted in Community Colleges, Engagement, Fundraising, Independent Schools, Marketing, Messaging, Nonprofits

As the end of the calendar year approaches, our inboxes and mailboxes fill up holiday greetings, year-end sales promotions, and predictions for the New Year. Nonprofit organizations use this time to send their messages of best wishes and reminders to make that last donation before the year ends. Some NPOs bring in as much as […]

Your Strategic Plan Needs a Plan

Posted on Posted in Alumni, Community Colleges, Engagement, Faculty, Marketing, Messaging

We’ve all read articles (and heard from colleagues) about how strategic plans get “put on a shelf” and stay there. We’ve all witnessed that process at one time or another. The solution: the plan needs a plan. As your institution develops its institutional strategic plan, include a goal of communicating the plan to engage individuals […]

Communications House Cleaning with a Twist

Posted on Posted in Community Colleges, Independent Schools, Marketing, Messaging, Nonprofits

As you squeeze out the last days of your summer before the academic year begins, consider doing a bit of house cleaning to set you up for a strong start and a smooth transition into the new year. Sometime in the summer or in the fall semester, consider conducting a review of your campus communications. […]

Paint a “Big Picture” of Your Vision

Posted on Posted in Capital Campaigns, Community Colleges, Fundraising, Messaging, Nonprofits

Do you see yourself in this picture? You’re planning your capital campaign—drafting members for your team, setting goals and project costs, establishing timelines and budgets, conducting a feasibility study, drafting a test case for support. You’re assembling all the pieces you need for your next campaign…or at least you think you have all the pieces. […]

Changing the Language of Education

Posted on Posted in Community Colleges, Faculty, Marketing, Messaging, Nonprofits

I just returned from a week in San Francisco with a national nonprofit organization, Achieving the Dream, for their annual collaborative and learning event. The convening, DREAM, brought together many of the most innovative thinkers, leaders, and practitioners in higher education. My work with ATD enabled me to attend plenaries and keynotes and special sessions […]