2020 Communications Trends: Getting Personal

Posted Posted in Branding, Community Colleges, Engagement, Internal communications, Marketing, Messaging, Mission, Nonprofits, Shared Goals

  As message clutter continues to clog digital channels, leaders and their executive teams need to adopt a “get personal” strategy to get their messages to their intended audiences. Incorporating microtargeting campaigns into your communications plan for 2020 will enable you to personalize messages for a specific segment of your audience. Here are three ways […]

A Pivot to Meet the Changing Higher Education Landscape Head On

Posted Posted in Academic Innovation, Engagement, Institutional Transformation, Marketing, Messaging, Mission

  The changing landscape of higher education presents challenges and opportunities for many of us working in the sector. I have a proposal First, while enrollments are growing, completion rates are dropping because institutions are serving a very different type of student. For example, more that 47 percent of higher education students in the U.S. […]

A Role for Marketers, Communicators, and Students in Student Success

A Role for Marketers, Communicators, and Students in Student Sucess

Posted Posted in Academic Innovation, Alumni, Branding, Capital Campaigns, Community Colleges, Engagement, Fundraising, Institutional Transformation, Marketing, Mission

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference. While each focused on a different […]

Use the Year-End to Motivate Donors in the New Year

Posted Posted in Community Colleges, Engagement, Fundraising, Independent Schools, Marketing, Messaging, Nonprofits

As the end of the calendar year approaches, our inboxes and mailboxes fill up holiday greetings, year-end sales promotions, and predictions for the New Year. Nonprofit organizations use this time to send their messages of best wishes and reminders to make that last donation before the year ends. Some NPOs bring in as much as […]

Your Strategic Plan Needs a Plan

Posted Posted in Alumni, Community Colleges, Engagement, Faculty, Marketing, Messaging

We’ve all read articles (and heard from colleagues) about how strategic plans get “put on a shelf” and stay there. We’ve all witnessed that process at one time or another. The solution: the plan needs a plan. As your institution develops its institutional strategic plan, include a goal of communicating the plan to engage individuals […]

Responsive and Responsible Leadership

Posted Posted in Engagement, Messaging

In addition to setting goals, I use the start of a new year to renew my commitment to education—my education—to advance my knowledge in areas that can benefit my work and my life, ultimately adding value to what I do for my clients. One of the ways I do this is by following the World Economic […]

How my Game of Go Skills Can Inform my Game of Work Skills

Posted Posted in Engagement, Messaging

The agenda for this week’s Annual Meeting of the New Champions at the World Economic Forum in Tianjin includes plenaries, sessions, and conversations that focus on topics that can broadly inform our work as communication and marketing strategists in the higher education and nonprofit sectors. Academic experts, media leaders, technology pioneers, social entrepreneurs, business leaders, […]