Use the Year-End to Motivate Donors in the New Year

Posted on Posted in Community Colleges, Engagement, Fundraising, Independent Schools, Marketing, Messaging, Nonprofits

As the end of the calendar year approaches, our inboxes and mailboxes fill up holiday greetings, year-end sales promotions, and predictions for the New Year. Nonprofit organizations use this time to send their messages of best wishes and reminders to make that last donation before the year ends. Some NPOs bring in as much as […]

Your Strategic Plan Needs a Plan

Posted on Posted in Alumni, Community Colleges, Engagement, Faculty, Marketing, Messaging

We’ve all read articles (and heard from colleagues) about how strategic plans get “put on a shelf” and stay there. We’ve all witnessed that process at one time or another. The solution: the plan needs a plan. As your institution develops its institutional strategic plan, include a goal of communicating the plan to engage individuals […]

How my Game of Go Skills Can Inform my Game of Work Skills

Posted on Posted in Engagement, Messaging

The agenda for this week’s Annual Meeting of the New Champions at the World Economic Forum in Tianjin includes plenaries, sessions, and conversations that focus on topics that can broadly inform our work as communication and marketing strategists in the higher education and nonprofit sectors. Academic experts, media leaders, technology pioneers, social entrepreneurs, business leaders, […]