Your Strategic Plan Needs a Plan

Posted on Posted in Alumni, Community Colleges, Engagement, Faculty, Marketing, Messaging

We’ve all read articles (and heard from colleagues) about how strategic plans get “put on a shelf” and stay there. We’ve all witnessed that process at one time or another. The solution: the plan needs a plan. As your institution develops its institutional strategic plan, include a goal of communicating the plan to engage individuals […]

Changing the Language of Education

Posted on Posted in Community Colleges, Faculty, Marketing, Messaging, Nonprofits

I just returned from a week in San Francisco with a national nonprofit organization, Achieving the Dream, for their annual collaborative and learning event. The convening, DREAM, brought together many of the most innovative thinkers, leaders, and practitioners in higher education. My work with ATD enabled me to attend plenaries and keynotes and special sessions […]