Category: Fundraising

A Role for Marketers, Communicators, and Students in Student Success

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference....

Use the Year-End to Motivate Donors in the New Year

As the end of the calendar year approaches, our inboxes and mailboxes fill up holiday greetings, year-end sales promotions, and predictions for the New Year. Nonprofit organizations use this time to send their messages of best wishes and reminders to make that last donation before the year ends. Some...

Paint a “Big Picture” of Your Vision

Do you see yourself in this picture? You’re planning your capital campaign—drafting members for your team, setting goals and project costs, establishing timelines and budgets, conducting a feasibility study, drafting a test case for support. You’re assembling all the pieces you need for your next campaign…or at least you...