A Role for Marketers, Communicators, and Students in Student Success

A Role for Marketers, Communicators, and Students in Student Sucess

Posted on Posted in Academic Innovation, Alumni, Branding, Capital Campaigns, Community Colleges, Engagement, Fundraising, Institutional Transformation, Marketing, Mission

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference. While each focused on a different […]

A Pivot to Meet the Changing Higher Education Landscape Head On

Posted on Posted in Academic Innovation, Engagement, Institutional Transformation, Marketing, Messaging, Mission

  The changing landscape of higher education presents challenges and opportunities for many of us working in the sector. I have a proposal First, while enrollments are growing, completion rates are dropping because institutions are serving a very different type of student. For example, more that 47 percent of higher education students in the U.S. […]

Use the Year-End to Motivate Donors in the New Year

Posted on Posted in Community Colleges, Engagement, Fundraising, Independent Schools, Marketing, Messaging, Nonprofits

As the end of the calendar year approaches, our inboxes and mailboxes fill up holiday greetings, year-end sales promotions, and predictions for the New Year. Nonprofit organizations use this time to send their messages of best wishes and reminders to make that last donation before the year ends. Some NPOs bring in as much as […]

Your Strategic Plan Needs a Plan

Posted on Posted in Alumni, Community Colleges, Engagement, Faculty, Marketing, Messaging

We’ve all read articles (and heard from colleagues) about how strategic plans get “put on a shelf” and stay there. We’ve all witnessed that process at one time or another. The solution: the plan needs a plan. As your institution develops its institutional strategic plan, include a goal of communicating the plan to engage individuals […]

Communications House Cleaning with a Twist

Posted on Posted in Community Colleges, Independent Schools, Marketing, Messaging, Nonprofits

As you squeeze out the last days of your summer before the academic year begins, consider doing a bit of house cleaning to set you up for a strong start and a smooth transition into the new year. Sometime in the summer or in the fall semester, consider conducting a review of your campus communications. […]

Changing the Language of Education

Posted on Posted in Community Colleges, Faculty, Marketing, Messaging, Nonprofits

I just returned from a week in San Francisco with a national nonprofit organization, Achieving the Dream, for their annual collaborative and learning event. The convening, DREAM, brought together many of the most innovative thinkers, leaders, and practitioners in higher education. My work with ATD enabled me to attend plenaries and keynotes and special sessions […]

Communications Now Can Ignite Long-Term Strategy

Posted on Leave a commentPosted in Branding, Marketing, Messaging

As the student recruitment season begins (again), think about how your communications to prospects can ignite the start of your long-term strategy to keep them engaged and informed. Think about it this way: When these students are in your recruitment funnel, you’re tracking them closely, sending them targeted communications, engaging them in social media, inviting […]