Category: Marketing

2020 Communications Trends: Getting Personal

  As message clutter continues to clog digital channels, leaders and their executive teams need to adopt a “get personal” strategy to get their messages to their intended audiences. Incorporating microtargeting campaigns into your communications plan for 2020 will enable you to personalize messages for a specific segment of...

A Pivot to Meet the Changing Higher Education Landscape Head On

  The changing landscape of higher education presents challenges and opportunities for many of us working in the sector. I have a proposal First, while enrollments are growing, completion rates are dropping because institutions are serving a very different type of student. For example, more that 47 percent of...

A Role for Marketers, Communicators, and Students in Student Success

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference....

Use the Year-End to Motivate Donors in the New Year

As the end of the calendar year approaches, our inboxes and mailboxes fill up holiday greetings, year-end sales promotions, and predictions for the New Year. Nonprofit organizations use this time to send their messages of best wishes and reminders to make that last donation before the year ends. Some...

Your Strategic Plan Needs a Plan

We’ve all read articles (and heard from colleagues) about how strategic plans get “put on a shelf” and stay there. We’ve all witnessed that process at one time or another. The solution: the plan needs a plan. As your institution develops its institutional strategic plan, include a goal of...

Communications House Cleaning with a Twist

As you squeeze out the last days of your summer before the academic year begins, consider doing a bit of house cleaning to set you up for a strong start and a smooth transition into the new year. Sometime in the summer or in the fall semester, consider conducting...

Changing the Language of Education

I just returned from a week in San Francisco with a national nonprofit organization, Achieving the Dream, for their annual collaborative and learning event. The convening, DREAM, brought together many of the most innovative thinkers, leaders, and practitioners in higher education. My work with ATD enabled me to attend...

Communications Now Can Ignite Long-Term Strategy

As the student recruitment season begins (again), think about how your communications to prospects can ignite the start of your long-term strategy to keep them engaged and informed. Think about it this way: When these students are in your recruitment funnel, you're tracking them closely, sending them targeted communications,...