A Pivot to Meet the Changing Higher Education Landscape Head On

Posted on Posted in Academic Innovation, Engagement, Institutional Transformation, Marketing, Messaging, Mission

  The changing landscape of higher education presents challenges and opportunities for many of us working in the sector. I have a proposal First, while enrollments are growing, completion rates are dropping because institutions are serving a very different type of student. For example, more that 47 percent of higher education students in the U.S. […]

A Role for Marketers, Communicators, and Students in Student Success

A Role for Marketers, Communicators, and Students in Student Sucess

Posted on Posted in Academic Innovation, Alumni, Branding, Capital Campaigns, Community Colleges, Engagement, Fundraising, Institutional Transformation, Marketing, Mission

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference. While each focused on a different […]