2020 Communications Trends: Getting Personal

Posted Posted in Branding, Community Colleges, Engagement, Internal communications, Marketing, Messaging, Mission, Nonprofits, Shared Goals

  As message clutter continues to clog digital channels, leaders and their executive teams need to adopt a “get personal” strategy to get their messages to their intended audiences. Incorporating microtargeting campaigns into your communications plan for 2020 will enable you to personalize messages for a specific segment of your audience. Here are three ways […]

A Pivot to Meet the Changing Higher Education Landscape Head On

Posted Posted in Academic Innovation, Engagement, Institutional Transformation, Marketing, Messaging, Mission

  The changing landscape of higher education presents challenges and opportunities for many of us working in the sector. I have a proposal First, while enrollments are growing, completion rates are dropping because institutions are serving a very different type of student. For example, more that 47 percent of higher education students in the U.S. […]

A Role for Marketers, Communicators, and Students in Student Success

A Role for Marketers, Communicators, and Students in Student Sucess

Posted Posted in Academic Innovation, Alumni, Branding, Capital Campaigns, Community Colleges, Engagement, Fundraising, Institutional Transformation, Marketing, Mission

I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd CASE District II conference. While each focused on a different […]