Category: Nonprofits

Connecting With Students During COVID-19 Outbreak

After the first week of scrambling to get your teams set up to work remotely to keep (as much as possible) your business processes continuing, you’ll want to turn your attention to communication. Communication different from what you’ve sent out to your employees, making sure they have what they...

2020 Communications Trends: Getting Personal

  As message clutter continues to clog digital channels, leaders and their executive teams need to adopt a “get personal” strategy to get their messages to their intended audiences. Incorporating microtargeting campaigns into your communications plan for 2020 will enable you to personalize messages for a specific segment of...

Use the Year-End to Motivate Donors in the New Year

As the end of the calendar year approaches, our inboxes and mailboxes fill up holiday greetings, year-end sales promotions, and predictions for the New Year. Nonprofit organizations use this time to send their messages of best wishes and reminders to make that last donation before the year ends. Some...

Communications House Cleaning with a Twist

As you squeeze out the last days of your summer before the academic year begins, consider doing a bit of house cleaning to set you up for a strong start and a smooth transition into the new year. Sometime in the summer or in the fall semester, consider conducting...

Paint a “Big Picture” of Your Vision

Do you see yourself in this picture? You’re planning your capital campaign—drafting members for your team, setting goals and project costs, establishing timelines and budgets, conducting a feasibility study, drafting a test case for support. You’re assembling all the pieces you need for your next campaign…or at least you...

Changing the Language of Education

I just returned from a week in San Francisco with a national nonprofit organization, Achieving the Dream, for their annual collaborative and learning event. The convening, DREAM, brought together many of the most innovative thinkers, leaders, and practitioners in higher education. My work with ATD enabled me to attend...