emowering leaders

Empowering Leaders

Message Platform

Vision Expression

Leadership Transition

increasing engagement

Increasing Engagement

Communication Evaluation

Value Definition

Strategic Narrative Development

strengthening support college university communication

Strengthening Support

Visibility Strategy

Awareness Building

Interest Generation


Communications audit

Internal communications

Content strategy & development

Constituent engagement



Senior leadership writing

Op-ed writing

Speech writing

Leadership transitions



External communications

Public relations strategy

Marketing strategy

Issues management

On the visual side...

Joanne C. Anderson joined award-winning designers Bryan Peterson and Scott Ray to form PRAcom, a visual communications firm that uses decades of higher ed and corporate experience to extend reach, improve philanthropy, increase inquiries, and drive messages using powerful written and visual content that connects institutions with their unique target audiences. Take a look.