Communications Now Can Ignite Long-Term Strategy

Posted Leave a commentPosted in Branding, Marketing, Messaging

As the student recruitment season begins (again), think about how your communications to prospects can ignite the start of your long-term strategy to keep them engaged and informed. Think about it this way: When these students are in your recruitment funnel, you’re tracking them closely, sending them targeted communications, engaging them in social media, inviting […]

Responsive and Responsible Leadership

Posted Posted in Engagement, Messaging

In addition to setting goals, I use the start of a new year to renew my commitment to education—my education—to advance my knowledge in areas that can benefit my work and my life, ultimately adding value to what I do for my clients. One of the ways I do this is by following the World Economic […]

How my Game of Go Skills Can Inform my Game of Work Skills

Posted Posted in Engagement, Messaging

The agenda for this week’s Annual Meeting of the New Champions at the World Economic Forum in Tianjin includes plenaries, sessions, and conversations that focus on topics that can broadly inform our work as communication and marketing strategists in the higher education and nonprofit sectors. Academic experts, media leaders, technology pioneers, social entrepreneurs, business leaders, […]