Paint a “Big Picture” of Your Vision

Posted on Posted in Capital Campaigns, Community Colleges, Fundraising, Messaging, Nonprofits

Do you see yourself in this picture? You’re planning your capital campaign—drafting members for your team, setting goals and project costs, establishing timelines and budgets, conducting a feasibility study, drafting a test case for support. You’re assembling all the pieces you need for your next campaign…or at least you think you have all the pieces. […]

Communications Now Can Ignite Long-Term Strategy

Posted on Leave a commentPosted in Branding, Marketing, Messaging

As the student recruitment season begins (again), think about how your communications to prospects can ignite the start of your long-term strategy to keep them engaged and informed. Think about it this way: When these students are in your recruitment funnel, you’re tracking them closely, sending them targeted communications, engaging them in social media, inviting […]