Communications funnel for enrolled learners
A comms funnel to help belongingness, retention An idea for institutional communicators. Remember the marketing funnel you used in your recruitment strategy, to get learners to enroll in your institution? It most likely looked like one of these: Awareness Interest Desire Action Awareness Consideration Conversion Loyalty Advocacy Attention Interest Desire Action I have an idea. … Read More
Summer clean sweep
Summer clean sweep As you ease (or sprint!) your way through summer, consider doing a bit of communications cleaning to set you up for a strong start and smooth transition into fall. Summertime. When things slow down (or at least you hope they will) and you have some time to tackle a new project or … Read More
“After the Kentucky Derby” #Davos2022
“After the Kentucky Derby” #Davos2022 My calendar looks is a bit different since I’ve moved on from a 40-year career as a full-time marketing communications professional to a contractor supporting higher education and nonprofit leaders. My May plans have changed from “I’ll get to that after commencement” to “I’ll think about doing that after the … Read More
Post-Pandemic: back-to-the-office workplace communications
Post-Pandemic: back-to-the-office communications As your nonprofit, college, or university begins the roll back into your offices and campuses, don’t let your practice of communicating frequently and clearly with your teams slide. In fact, you may need to concentrate even more on your internal communications. In an earlier post, Why your post-pandemic workplace plan needs an … Read More
Your strategic plan needs a plan
Your strategic plan needs a plan We have all read articles (and heard from colleagues) about how strategic plans get “put on a shelf” and collect dust. We’ve all witnessed that process at one time or another. The solution:the plan needs a plan. Here’s how. As your institution or organization begins the process of developing … Read More
Out with the old…in with the new(ish)
Out with the old…in with the new(ish) Guest post for the Public Relations and Communications LinkedIn Group page The end-of-the-year saying, “out with the old, in with the new,” has new meaning for PR professionals: we’ve been challenged with a lot of “new” during the year, and sometimes wish for the “old” again. With my … Read More