Ideas to spark the start of a brilliant New Year
Ideas to spark the start of a brilliant new year My recent blog post encouraged marketing communications professionals to “clean up the old, prepare for the new” before the start of the new year. And here we are, in the new year. As you unwrap the first quarter of 2022, consider these ideas to spark … Read More
How to leverage GivingTuesday’s 10th anniversary
How to leverage GivingTuesday’s 10th anniversary If you haven’t designed your GivingTuesday campaign yet, it’s not too late. Even small nonprofits with limited staff and resources can participate in the global one-day generosity event. November 30, 2021 is the 10th GivingTuesday event and will be celebrated around the world in all forms through acts of … Read More
Repeat after me: “a brand is more than a logo.”
Repeat after me: “a brand is more than a logo.” We’ve all heard the phrase “a brand is more than a logo.” While I can’t take credit for creating the phrase, I can (and do!) take credit for saying it often. Building a brand in nonprofit organizations and higher education institutions is a focused, careful, … Read More
How to fill gaps and fulfill communications needs during a time of constant change
How to fill gaps and fulfill communications needs during times of constant change We are all hit daily with posts and tweets and articles and podcasts that project how the COVID-19 pandemic will continue to have a profound and lasting effect on education and business…and on everything. In colleges and universities across the U.S., a … Read More
Paint a “big picture” of your vision for your donors
Paint a “big picture” of your vision for your donors Do you see yourself in this picture? You’re planning your capital campaign—drafting members for your team, setting goals and project costs, establishing timelines and budgets, conducting a feasibility study, drafting a test case for support. You’re assembling all the pieces you need for your next … Read More
Why your post-pandemic workplace plan needs an internal communication plan
Why your post-pandemic workplace plan needs an internal communication plan Leaders across all sectors are moving their plans into implementation in the coming weeks and months, anticipating a post-pandemic work environment. Organizational design and workplace experts are advising that we’re going to see a hybrid model across the country…enabling more remote work with scheduled days/weeks … Read More