Messaging

Three keys to getting your messages across during the pandemic

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Three keys to getting your messages across during the COVID-19 pandemic Is Zoom taking over your life? Are you spending more time in front of your computer screen than in front of your family? As you slide into another month of talking to your staff, your peers, your stakeholders, your board on a screen—working from … Read More

Student Retention

Connecting with students during COVID-19 outbreak

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Connecting with students during COVID-19 outbreak After the first week of scrambling to get your teams set up to work remotely to keep (as much as possible) your business processes continuing, you’ll want to turn your attention to communication. Communication different from what you’ve sent out to your employees, making sure they have what they … Read More

Engagement

2021 communications trends: getting more personal

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2021 communications trends: getting more personal As message clutter continues to clog digital channels, leaders and their executive teams need to adopt a “get personal” strategy to get their messages to their intended audiences. Incorporating microtargeting campaigns into your communications plan for 2021 will enable you to further personalize messages for a specific segment of … Read More

Academic Innovation

A pivot to meet the changing higher education landscape head on

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A pivot to meet the changing higher education landscape head on The changing landscape of higher education presents challenges and opportunities for many of us working in the sector. I have a proposal. First, while enrollments are growing, completion rates are dropping because institutions are serving a very different type of student. For example, more … Read More

Student Retention

A role for marketers, communicators, and students in student success

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A role for marketers, communicators, and students in student success I had the opportunity to attend two higher education conferences in the past two weeks: Achieving the Dream’s annual national convening, DREAM, and the Council for Support and Advancement of Education’s District II annual conference. It was my third DREAM conference; it was my 32nd … Read More