Fundraising

How to use the year-end to motivate donors in the new year

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How to use the year-end to motivate donors in the new year As the end of the calendar year approaches, our inboxes and mailboxes fill up holiday greetings, year-end sales promotions, and predictions for the New Year. Nonprofit organizations use this time to send their messages of best wishes and reminders to make that last … Read More

Shared Narrative

Changing the language of education

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Changing the language of education I recently returned from a week in San Francisco with a national nonprofit organization, Achieving the Dream, for their annual collaborative and learning event. The convening, DREAM, brought together many of the most innovative thinkers, leaders, and practitioners in higher education. My work with ATD enabled me to attend plenaries … Read More

Strategic Narrative

Communications now can ignite long-term strategy

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Communications now can ignite long-term strategy As the student recruitment season begins (again), think about how your communications to prospects can ignite the start of your long-term strategy to keep them engaged and informed. Think about it this way: When these students are in your recruitment funnel, you’re tracking them closely, sending them targeted communications, … Read More

Executive Communications

Responsive and responsible leadership

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Responsive and responsible leadership In addition to setting goals, I use the start of a new year to renew my commitment to education—my education—to advance my knowledge in areas that can benefit my work and my life, ultimately adding value to what I do for my clients. One of the ways I do this is … Read More

Marketing

How my Game of Go skills can inform my game of work skills

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How my Game of Go skills can inform my game of work skills The agenda for this week’s Annual Meeting of the New Champions at the 2016 World Economic Forum in Tianjin includes plenaries, sessions, and conversations that focus on topics that can broadly inform our work as communication and marketing strategists in the higher … Read More