Branding

Summer clean sweep

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Summer clean sweep As you ease (or sprint!) your way through summer, consider doing a bit of communications cleaning to set you up for a strong start and smooth transition into fall. Summertime. When things slow down (or at least you hope they will) and you have some time to tackle a new project or … Read More

Branding

Repeat after me: “a brand is more than a logo.”

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Repeat after me: “a brand is more than a logo.” We’ve all heard the phrase “a brand is more than a logo.” While I can’t take credit for creating the phrase, I can (and do!) take credit for saying it often. Building a brand in nonprofit organizations and higher education institutions is a focused, careful, … Read More